PINS’ 79.47% gross profit margin is 56.4% higher than the 50.83% industry average. The declining user engagement has led the stock of the pandemic darling to decline 67% in price over the past six months and 44.4% year-to-date to close the last trading session at $20.23. PINS cited lower search traffic driven by Google’s algorithm change in November and increasing competition for time spent online from video-centric consumer apps as having negatively impacted its MAUs on a year-over-year and sequential basis.

31, 2021, while its MAUs declined 12% in the United States. PINS’ global monthly active users (MAUs) decreased 6% year-over-year to 431 million in its fiscal fourth quarter, ended Dec. However, the content platform’s popularity has begun to wane in the post-pandemic period, with the company reporting decreasing monthly active users for the past few quarters as people have reengaged with outdoor activities.

The stock hit an $81.77 high in 2021 amid the COVID-19 pandemic and stay-at-home restrictions. Earlier this month, the company announced its intention to combat climate misinformation and claimed to be the only major digital platform to have clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads. ( PINS ) in San Francisco, allows people to discover and personalize visual content–called Pins–which are created when Pinners, creators, and businesses create new content for or save existing Web content, including recipes, style, and home inspiration, do it yourself (DIY), and others to its platform. Visual discovery engine company Pinterest, Inc.

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